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We are like you

We are lifters like you, who know daily training, who have had to come back after injuries, who know it when a lift stagnates, who like you fight for every progression. We are powerlifters, weightlifters, crossfitters, bodybuilders, hobby athletes and also competitive athletes.

We know the daily training and know what our lifters want. For us, the athlete is clearly the focus. We develop products that are primarily aimed at making your sporting success possible, because we believe in getting a little bit better and stronger every day.

Our Vision

Our vision is to develop the best fitness clothing for all lifters. Since we only want the best for our lifters, we will put the quality of the product first in every product development.

Our Mission

The world needs strong lifters and every lift worldwide deserves to be able to proudly show that he is a LIFTER. Lifters are people with a passion for weight training. Lifters form a very special community with one another, consisting of respect, enthusiasm and strength. Our mission is to unite lifters of all training focuses (powerlifting, weightlifting, bodybuilding and crossift), because this sport connects us all. We want to be the fitness brand for this very special community. We don't want to be just any lifestyle brand. We want to be there for ambitious hobby lifters as well as for professional athletes. All of our garments combine beautiful design and functionality, with a unique recognition value.