Privacy policy

Information in accordance with the General Data Protection Regulation (DSGVO)

As of 07/2019

The protection of your personal data has a special significance for us. This statement is intended to inform you of how we collect and protect the personal information you receive; and how you can control which personal information we collect from you and what we do with it. It outlines how we intend to use your information, who we share it with, and what rights you have in connection with the use of your information.

1. General

Your personal data (for example, title, name, address, e-mail address, telephone number, bank details, credit card number) will only be processed by us in accordance with the provisions of German data protection law and the data protection law of the European Union (EU). In addition to the processing purposes, recipients, legal bases, storage periods, the following provisions also inform you about your rights and those responsible for your data processing. This Privacy Policy applies only to our websites. If you are forwarded to other pages via links on our pages, please inform yourself there about the respective handling of your data. Responsible for the data processing on this website is the website operator. Its contact details can be found in the imprint of this website. Your data will be collected on the one hand, by telling us this. This may be e.g. to trade data that you enter in a contact form. Other data is collected automatically when visiting the website through our IT systems. These are above all technical data (for example Internet browser, operating system or time of the page call). The collection of this information is automatic as soon as you enter our website.

2. What personal data do we collect?

We can collect the following data from you:
• your name, age / date of birth, gender and other relevant demographic information;
• Your contact details: Postal address including billing and
Delivery addresses, telephone numbers (including mobile numbers) and e-mail address;
• Your use of social media;
• your purchases and orders;
• Your online browsing activity on all our websites including in yours
Cart stored items;
• Information about the device that you use to visit our websites, including the IP address and type of device;
• your communication and marketing preferences;
• your interests, preferences, your feedback, your response to competitions and surveys;
• Your location;
• your correspondence and communication with us; and
• other publicly available personal information, including those that you have on one
public platform (e.g., Instagram, YouTube, Twitter or public Facebook page)

This list is not exhaustive and in special cases it may be necessary for us to collect additional data for the purposes set out in this communication. Some personal information is collected directly, such as when you set up an online account on our website or send an email to our customer service. Other personal information is collected indirectly, such as when you browse our websites or during online shopping activities. We may also collect third-party personal information that you have consented to share with us, or from publicly available sources. We may anonymise and aggregate personally identifiable information for discovery or research, but no one can identify it. Our website is not intended for children and we do not knowingly collect any information from children.

2.1 data collection


The internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our offer user-friendly, effective and secure. Cookies are small text files stored on your computer and your browser stores. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, the acceptance of cookies for certain Exclude cases or in general and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website. Cookies required to carry out the electronic communication process or to provide certain functions desired by you (eg shopping cart function) are processed on the basis of Art. 6 para. 1 lit. f DSGVO saved. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. As far as other cookies (for example cookies for Analysis of your surfing behavior), these are treated separately in this privacy policy.

contact form

If you send us inquiries via the contact form, your details from the application form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We do not give this data without Your consent. The processing of the data entered into the contact form takes place exclusively on the basis of your consent (Art. 6 (1) lit. DSGVO). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The Legality of the data processing operations carried out until the revocation remains unaffected by the revocation. The information you provide in the contact form will remain with us until you ask us to delete it, revoke your consent to storage, or delete the purpose for data storage (for example, after your request has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.

Inquiry via e-mail, telephone or fax:

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We will not share this information without your consent. The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, if your request is related to the performance of a contract or is required to carry out pre-contractual action. In all other cases, the processing is based on your consent (Art. 6 (1) a DSGVO) and / or on our legitimate interests (Art. 6 (1) f DSGVO), since We have a legitimate interest in the effective handling of requests addressed to us. The data sent by you to us via contact requests remains with us until you ask us to delete, revoke your consent to storage or the purpose for the Data storage is not required 6/11 (eg after completed processing of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Inquiries via our Whatsapp live chat

In the case of an inquiry via our Whatsapp live chat, the telephone number of the inquiring person is only used for direct communication. Following direct contact, the telephone number will no longer be used and will be deleted along with the correspondence.

3. Data processing for contract fulfillment

3.1 processing purpose

Your personal data, which you provide us with in the order process, is required for a contract with us. You are not required to provide your personal information. However, we can not send you the goods without your address. at For some payment methods, we need the necessary payment data in order to pass it on to a payment service provider commissioned by us. The processing of your data entered during the ordering process is therefore carried out for the purpose of fulfilling the contract. If you send us an inquiry by e-mail, via a contact form, etc., before the conclusion of the contract, we process the data obtained in this way to carry out pre-contractual measures and answer e.g. Your questions about our products.

3.2 Legal basis

The legal basis for this processing is Article 6 (1) (b) GDPR.

3.3 Storage Life

We store the data required for the execution of the contract until the expiry of the statutory warranty and, if applicable, contractual guarantee periods. We retain the data required under commercial and tax law for the periods specified by law, usually ten years (see § 257 HGB, § 147 AO). The data processed for the implementation of pre-contractual measures will be deleted as soon as the measures have been carried out and no obvious conclusion is reached.

3.4 Passing on your data

Disclosure by us We can share your personal information with: • Third party service providers who process personal information for us, for example, to process credit card payments and other payment transactions, as well as shipping and delivery, collect, manage and maintain our data, distribute emails, conduct research and analysis, make trademarks and product information. Promotions perform as well manage other services and features. When using third-party service providers, we make agreements that provide for appropriate technical and organizational measures to protect your personal data. (Other recipients can be, for example, payment service providers, shipping service providers, hosting providers, merchandise management systems if necessary, or suppliers (dropshipping), if necessary, collection agencies.

• Other third parties, to the extent necessary to comply with (i) a government request, a court order or legal requirements, (ii) prevent illegal use of the site or violate our Site Terms of Use; (III) to defend us against claims of third parties; and (iv) in the prevention of fraud or the Assistance (eg counterfeiting). • To any other third party to whom you have given your consent.

4. Protection of your data

To protect the security of your information on our website from transmission, we use state-of-the-art encryption techniques (such as SSL) over HTTPS.

5. Use of your data for marketing purposes

5.1 Sign up for our newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. Mandatory information for sending the newsletter is your e-mail address alone. The indication of further possible data is voluntary and will be used to address you personally. For sending the newsletter we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have explicitly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation e-mail asking you to confirm by clicking on a link that you wish to receive newsletters in the future. By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can unsubscribe from the newsletter at any time via the provided link in the newsletter or by sending a message to the person named above. After cancellation, your e-mail address will be deleted immediately in our newsletter distribution, as far as you have not expressly consented to a further use of your data or we reserve the right to further data use, which is permitted by law and about which we in this statement inform.

5.2 Sending Newsletter via MailChimp

The distribution of our e-mail newsletters is through the technical service provider The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http: //www.mailchimp .com /), to which we pass on your data provided during the newsletter registration. This transfer is made in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system. Please note that your data is usually transmitted to and stored by a MailChimp server in the USA. MailChimp uses this information for sending and statistical evaluation of the newsletter on our behalf. For the evaluation, the emails sent include so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. This will determine if a newsletter message has been opened and which links may have been clicked. Mailchimp uses the web beacons to automatically generate general, non-personal statistics on how to respond to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of newsletter campaigns for the optimization of advertising communication and a better focus on recipient interests, the web beacons according to Art. 6 para. 1 lit. DSGVO but also data of the respective NewsletterEmpfängers recorded (mail address, time of retrieval, IP address, browser type and operating system) and recycled. These data provide an individual inference to the newsletter recipient and are processed by Mailchimp to automatically generate statistics that indicate whether a particular recipient has opened a newsletter message.

If you want to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. MailChimp can also provide this data in accordance with Art. 6 para. 1 lit. f Use DSGVO itself for its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or to pass them on to third parties. To protect your information in the United States, we have entered into a data processing agreement with MailChimp based on the standard contractual clauses of the European Commission to allow the transfer of your personal information to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: In addition, MailChimp is certified under the us European Privacy Protection Privacy Shield Agreement and is committed to complying with EU privacy regulations. You can view the privacy policy of MailChimp here:

5.3 Google AdWords – Online Marketing

Using Google AdWords Conversion Tracking This website uses the Google AdWords online advertising program and Google AdWords Google Ireland Limited Conversion Tracking, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). In doing so, advertisements (so-called Google Adwords) advertise our offers on external websites. Our legitimate interest lies in the display of advertising that is of interest to you and in the achievement of a fair calculation of advertising costs. Legal basis is Art. 6 para. 1 lit. f DSGVO. Google Adwords uses conversion tracking cookies that are set when you click on a Google-served AdWords ad. These cookies usually lose their validity after 30 days and are not used for personal identification. Each Google AdWords customer receives a different cookie, so cookies can not be tracked through AdWords advertisers’ websites. This information is used to generate conversion statistics for advertisers about the total number of users who clicked on their ad and were redirected to a page that has a conversion tracking tag. They can not be personally identified. If you want to prevent tracking, you can use the Google Conversion Tracking cookie Disable under user settings via their Internet browser. In the case of data transfer to Google LLC based in the United States, Google LLC is certified for the privacy protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. Get information about Google’s privacy policy here: You can permanently deactivate the conversion cookies by setting your browser accordingly or download and install the browser plug-in available via the following link: In this case, certain functions of this website may not be used or only partially used.

5.4 Advertising analysis service

Google Analytics

We use the web analytics service Google Analytics for this website (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google Analytics uses cookies. “These are text files that are stored on your computer and that allow you to analyze the use of the website by you.The information generated about your use of this website (including the shortened IP address) will be transmitted to a Google server We use Google Analytics with the extension “_anonymizeIp ()”, which ensures anonymization of the IP address by curtailment and excludes a direct personal reference, so your IP address will be Google within a Member State of the European Union or in other Contracting States to the Agreement on the European Economic Area, in exceptional cases the full IP address will be transmitted to a Google server, including the United States, where it will be shortened Article 6 (1) (f) DSGVO The interest lies in the statistical analysis of user behavior for optimization and marketing purposes. Google uses this information on our behalf to evaluate your use of the website, to provide reports on website activity and to provide us with other services related to website activity and internet usage. There will be no aggregation of your IP address collected in this context with any other data provided by Google. You can prevent the storage of cookies by the appropriate setting of your browser. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the following browser plug-in: http: // tools hl = DE In the event of data being transferred to Google LLC based in the United States, Google LLC is certified to the European Privacy Convention “Privacy Shield”, which ensures compliance with the level of data protection in the EU. This site also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. You can disable the cross-device analysis of your use in your customer account under “My Data”, “Personal Information”. Google Privacy Policy:

6. Retargeting / Remarketing / recommendation advertising

Facebook Custom Audience about the Pixel-Process

This website uses the “Facebook Pixel” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). In the case of explicit consent, this may track the behavior of users after they have seen or clicked on a Facebook ad. This method is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimize future advertising efforts. The data collected is anonymous to us, so we can not draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive ( You can enable Facebook and its affiliates to show ads on and off Facebook. It may also be stored for these purposes, a cookie on your computer. These processing operations are carried out exclusively upon granting the express consent in accordance with Art. 6 para. 1 lit. A DSGVO.A consent in the use of the Facebook pixel may only be declared by users older than 13 years old. If you are younger, we ask that you ask your guardians for permission. US-based Facebook Inc. is certified under the Privacy Shield, which ensures compliance with the data protection standard in the EU. To disable the use of cookies on your computer, you can set your browser to work in the future no more cookies can be stored on your computer or already stored cookies can be deleted. However, turning off all cookies may mean that some features on our website can no longer be executed. You may refuse the use of cookies by third-party providers, such as Disable Facebook also on the Digital Advertising Alliance website:

7. Your rights

You have the following rights:

• the right to be informed about our processing or your personal data, what the purpose of this communication is;

• the right to demand at any time access to the personal information we provide you store;

• the right to update ourselves and correct any old or incorrect to ask for personal information that we have about you;

• the right to object to the processing of your personal data and / or yours give us consent and withdraw from any advertising communications to unsubscribe, which we could send you;

• the right to prevent processing that damages you or anyone else or could bring trouble to someone;

• the specific rights associated with automated Decision-making, including profiling;

• the right to delete your personal information in certain circumstances demand (the right to be forgotten), for example, when the data for the purpose, for which they were captured are no longer needed;

• the right to use your personal information in a structured, customary and machine-readable format to itself or another data controller allow. This is called the right to data portability. If you want to exercise one of the above rights, you can contact us any time; per email to
You have the right to lodge a complaint with the Data Protection Authority if you believe
that we have not treated your personal data in accordance with the law.

Lifters Wear OHG
Rodheimer Str. 9, 61118 Bad Vilbel