We are like you

We are lifters like you, who know daily training, who have had to come back after injuries, who know it when a lift stagnates, who like you fight for every progression. We are powerlifters, weightlifters, crossfitters, bodybuilders, hobby athletes and also competitive athletes.

We know the daily training and know what our lifters want. For us, the athlete is clearly the focus. We develop products that are primarily aimed at making your sporting success possible, because we believe in getting a little bit better and stronger every day.

Our Vision

Our vision is to develop the best fitness clothing for all lifters. Since we only want the best for our lifters, we will put the quality of the product first in every product development.

Our Mission

The world needs strong lifters and every lift worldwide deserves to be able to proudly show that he is a LIFTER. Lifters are people with a passion for weight training. Lifters form a very special community with one another, consisting of respect, enthusiasm and strength. Our mission is to unite lifters of all training focuses (powerlifting, weightlifting, bodybuilding and crossift), because this sport connects us all. We want to be the fitness brand for this very special community. We don't want to be just any lifestyle brand. We want to be there for ambitious hobby lifters as well as for professional athletes. All of our garments combine beautiful design and functionality, with a unique recognition value.

WE ARE LIFTERS

We are lifters like you, who know the daily training, who have had to come back from injuries, who know when a lift stagnates, who fight for every progression like you. We are powerlifters, weightlifters, crossfitters, bodybuilders, amateur athletes and also competitive athletes.

We know the daily training and know what our lifters want. For us, the athlete is clearly the center of attention. We develop products that first and foremost aim to enable your athletic success, because we believe in getting a little bit better and stronger every day.

OUR MISSION

Strong lifters are what the world needs and every lifter in the world deserves to proudly show that he/she is a LIFTER. Lifters are people with a dedication to weight training. Lifters form a very special community of respect, enthusiasm and strength. 

Our mission is to unite lifters of all training focuses (powerlifting, weightlifting, bodybuilding and crosslift), because this sport connects us all. We want to be the fitness brand for this very special community.We don't want to be just any lifestyle brand. We want to be there for ambitious hobby lifters as well as for the professional athlete. All our garments combine beautiful design and functionality, with a unique recognition value.

OUR VISION

Our vision is to connect people - to unite lifters of all focuses under one brand.In doing so, we want to develop the optimal fitness apparel for all lifters. Fitness apparel that is made to grow with you bit by bit, day by day and reach your goals.