NO MATTER IF WEIGHTLIFTING, CROSSFIT OR POWERLIFTING – AT LIFTERS WEAR YOU WILL FIND WHAT YOU ARE LOOKING FOR.
The brand has been officially on the market since September 2019, but the idea matured much earlier. For almost one and a half years, the founders Julian, Fabian and Sven worked on their vision to develop special products for all athletes in the lifting sector. Pure affair of the heart - because the three are best friends since childhood days and so also, about 12 years ago, completed their first training together. The love for lifting was born.
"In a friendship, you often talk about crazy ideas that usually never come to fruition. However, with the idea of Lifters Wear and our first Grip shirt, it was something different - we knew this was our dream and we wanted to make it happen together."
BUT ALL BEGINNINGS ARE HARD
While there are few brands that specialize in the lifting sector, the market entry should not be laid only with a simple printed shirt. It had to be something special. After a long search and testing of an ideal fabric composition, the founders Julian, Fabian and Sven finally found the perfect material, which is still wearable after two hours of lifting and with an integrated grip surface provides added value for all bending variations, whether front or back squat as well as high or low bar, cleans, snatches and the bench press. Everything was 100% self-financed.
"The grip surface has been reworked so many times that it is now perfected for the lifting area." SIt offers optimal adhesion, which does not stick and yet provides the best possible hold. Also purely externally, the shirt looks much higher quality, because the material is not shiny but matte.
The team around the three founders has grown in the meantime. Whether it's customer service, marketing or product management - only people who are dedicated to lifting themselves work at Lifters Wear. "We are our own target group. We understand what our customers feel, what concerns them or what they want, because all these issues concern us as well."
New products are also already being planned - with a new team member, the "Lifters Gear" division is about to be released. The goal is to unite all training focal points and to create the best possible products for all lifters. In addition to Germany, Austria and Switzerland, the company plans to gradually supply the whole of Europe in the future, until it finally succeeds in entering the American market.
From now on we also offer a wide selection of Lifters Wear products in our weightlifting store. Our goal is to offer all our customers a particularly wide selection of truly authentic products from their sport and Lifters Wear is definitely one of them.
Written by Ornella Warner, author of Weightlifting Shop Magazine. Hier zum Original-Artikel.